Bring your employer brand to life.

Is your hiring team…

✔️Struggling to attract candidates and tired of writing generic “we’re hiring” posts… but don’t know what else to say.

✔️Get the importance of sharing employee stories with candidates, but it keeps getting lower on your to-do list. Your marketing team doesn’t have time to help, where do you start?

✔️ In talent acquisition or people & culture departments with marketing on the side of your desk, or you’re a small but mighty employer brand team.

As an employer brand writer and coach, I show hiring teams how to go from generic "we're hiring” posts to a system that attracts curious candidates who become stand-out co-workers.

Services

  • Employer brand content program

    Bring new employee stories to your careers site to showcase your workplace culture.

  • Training and workshops

    Equip your team and hiring managers with everything they need to be your best brand ambassadors.

Hey, I’m Erica 👋

I love connecting with people and asking a lot of questions. My background is in journalism and communications, and I’ve always been drawn to storytelling. I love employer branding work because of the impact it has on helping people make decisions about their next job, and helping hiring teams find the best people.

  • Erica has mastered the art of creating consistency while still ensuring each blog is unique to each employees' voice and experience.

    Tricia Day, Senior Manager of Global Employer Brand, Appian

  • The experience with Erica has been great from day one. She's inquisitive, asks questions we've never thought of, takes the reigns, and has really made the experience seamless.

    Matt Fedorowicz, Manager of Talent Acquisition, Auvik

  • Erica’s process of interviewing employees and writing blogs for us has been seamless. Every employee who has worked with her on our blog content has great things to say.

    Rachel Rizzetto, Employer Brand Content Designer, Appian

  • Erica is very personable, communicative, and timely. With her we’ve been able to amplify the stories of our employees at a much greater scale, to the point where people come to our team with their own ideas.

    Shannon Link, Recruitment Marketing Associate, Appian

  • Many of the articles she has written for us are collateral we share with prospective employees every day! The feedback has been positive and candidates have said they feel like they've been able to get a strong sense of what our company is like from an employee lens.”

    Matt Fedorowicz, Manager of Talent Acquisition, Auvik