Bring your client stories to life.

You’re a coach or consultant who has the results… but not the words. Sound familiar? 

✔️ You have clients who rave about you. But when you ask for a testimonial they say things like “amazing” and “great” that don’t show the real impact of your work together. 

✔️ You want client case studies on your website but don’t know where to start. 

✔️ You’re busy doing the client work and your own marketing is always last on your to-do list.

I write client impact stories that turn generic testimonials into powerful proof that attracts your ideal clients.

Hey, I’m Erica 👋

I’m a writer, storyteller, and connector in Waterloo, Ontario. 

During the week, I lead events and help build community at Catalyst Commons, Canada’s largest privately-owned coworking space.

I love helping entrepreneurs grow their business and network. If I’m talking with strangers, equipped with a nametag, event clipboard and mic - it’s a great day.