Is your hiring team…
✔️Struggling to attract candidates and tired of writing generic “we’re hiring” posts… but don’t know what else to say.
✔️Get the importance of sharing employee stories with candidates, but it keeps getting lower on your to-do list. Your marketing team doesn’t have time to help, where do you start?
✔️Work in talent acquisition with marketing on the side of your desk, or you’re a small (but mighty I’m sure!) employer brand team.
Here’s how my clients describe working with me:
Tricia Day,
Global Employer Brand Senior Manager, Appian
“Erica has mastered the art of creating consistency while still ensuring each blog is unique to each employee’s voice and experience. Two metrics we measure are organic social media engagements and career site traffic; both of which we blew out of the water each month. When we look back, a huge contributing factor to this success has been tied to the blogs Erica crafted. Working with Erica has been an absolute joy. We view her as a member of our team!”
Matt Fedorowicz,
Manager of Talent Acquisition, Auvik
“The experience with Erica has been great from day one. She's inquisitive, asks questions we've never thought of, takes the reigns, and has really made the experience seamless. Many of the articles she has written for us are collateral we share with prospective employees every day! The feedback has been positive and candidates have said they feel like they've been able to get a strong sense of what our company is like from an employee lens.”
Lorena Costa,
Manager of Employer Engagement, Hire Immigrants Ottawa
“Erica brings a wide range of skills, including cross-cultural competency, which is relevant to the demands of the diverse labour markets. Erica is able to capture key organizational information and bring them to life in her writing while offering tips on how to do it along the way.
Erica was a guest presenter at our event on storytelling to attract immigrant talent. Over 50 businesses learned specific examples and left with practical steps to collect stories of inclusion to engage culturally diverse talent. From the feedback received,100% said they would recommend the workshop to their colleagues.”
Rachel Rizzetto,
Senior Creative Producer, Employer Brand, Appian
Erica’s process of interviewing employees and writing blogs for us has been seamless. Her writing and attitude are a great reflection of the Appian brand and our employees voices. Every employee who has worked with her on our blog content has great things to say. I enjoy working with Erica on a regular basis and would recommend her to any business that is looking to showcase their employer brand and employee experience in an authentic way.”
Justine Sousa,
People Operations, Rebel
We see more tangible ways to celebrate and recognize our team after working with Erica to promote and amplify our colleagues' voices and experiences. Erica is sharp, intuitive, and skilled at expressing the unique experiences of our team as individuals. She is highly organized and communicative, and worked to ensure that our collaborative efforts were beneficial to our team, pivoting as needed!
Shannon Link,
Recruitment Marketing Associate, Appian
We have been able to amplify the stories of our employees at a much greater scale, to the point where people come to our team with their own ideas without being asked! Erica is very personable, communicative, and timely. She’s very good at setting realistic goals as well as taking the reigns on working with our employees directly.
Wanna learn more? Let’s chat.
In our first 30 min. call, I’ll ask lots of questions. I’ll bet you our next coffee (or chai tea latte for me) I can find three employee stories to start with that showcase your workplace.
Send over an email and let’s get started.